Exclusive no more? Luxury clubs are hitting saturation point

Soho House is halting new memberships in LA, NYC, and London because the upscale club is getting too popular. With a $5k/year "all houses" membership offering access to exclusive, high-end amenities, Soho now has 185k members and a staggering 98k on the waitlist. This surge, reflecting a 21% jump in memberships and a 35% rise in stock value, signals an emerging trend in luxury spaces — their exclusivity is at risk.