Is BookTok the fast fashion of publishing?

BookTok, a TikTok trend promoting books, faces criticism for promoting poor-quality literature. A viral video suggests it has lowered publishing standards, sparking debates on the responsibility of authors, publishers, and the role of BookTok in promoting reading. Critics draw parallels to fast fashion, but others argue that comparing the two is flawed and even "bad" books can serve as a gateway to more substantial reading.