Coffee has become a joke

The crisis at Starbucks reflects a broader trend of unseriousness. Its sales, profits, and store traffic are declining, despite selling an addictive substance. This decline is attributed to Starbucks turning coffee into a joke with overpriced, low-quality, and ridiculous drinks like Oleato (coffee and olive oil). The focus on image over substance mirrors a broader societal trend of superficiality and lack of seriousness.