Is Google Search broken? Shocking study exposes flood of spam

Google Search is inundated with SEO spam. In a year-long study across Google, Bing, and DuckDuckGo, researchers found that top-ranked pages prioritize making money through affiliate marketing over providing quality content. They have low text quality and heavy SEO optimization. Despite search engines' efforts to combat spam, these sites regularly outsmart these measures, leading to only temporary improvements.