Why is everyone suddenly buying the Bible?

US Bible sales have surged 22% in 2024, with over 13.7 million copies sold by October—a massive jump from 9.7 million in 2019. Social media influencers like Cely Vazquez are sharing first-time Bible-buying experiences, fueling the trend. “I’ve been craving to understand what it means to walk with God,” she said in a viral TikTok. Nearly 71% of Americans are curious about the Bible.