Nvidia's staggering climb has a lesser-known software edge

Nvidia added $700B to its market cap since January. Its secret weapon? A formidable software fortress locking in clients. While rivals flounder to catch up, NVIDIA's blend of elite chips and sticky software keeps customers like ServiceNow hooked and reordering. As tech giants race to harness generative AI, NVIDIA sits atop the throne, not just by hardware might but through strategic software entrenchment.