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TikToker goes viral for 'Dorito Theory' — is she onto something?

Celeste Aria's "Dorito Theory" explains why we're addicted to unsatisfying experiences. The TikToker garnered 709,000+ views, comparing the fleeting satisfaction of eating Doritos to the endless, unfulfilling doomscroll on socials. The theory suggests maximally addictive experiences lack true satisfaction, leaving us craving more. The comments section also drew parallels with slot machines and cigarettes.

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